Wed Feb 06 15:02:47 PST 2019

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history of search engines.

? Niche: If an area is hyper-saturated, create your brand around a sub-
sector that is not yet hyper-saturated.

Rather than being yet another SEO, become an expert on link
building, viral marketing, or conversion.
Things Google Can Track
Domain History
? Has it changed ownership?
? Has it expired?
? How long has the site been live?
? Is it about the same topic as older versions of it?
? Where is this site hosted? Local hosts are good for local sites. Free
hosting sites or sites associated with spam might be a bad call.
Link History & Quality
? Have links grown naturally over time?
? If the link growth is spiky, were there also associated news spikes or
many pages generated on other blogs and news sites about this topic
around the same time? Was there a traffic spike to the site around the
time of the link spike?
? Is the anchor text mixed up? Does the anchor text look natural? Is
the site?s current anchor text similar to past anchor text?
? Are there a large number of deep links and many inbound citations
from quality sites?
? Do any of the new citations come from new pages on old trusted sites?
That is how viral stories typically spread?most new links come from
new content, not people editing links into their old content.
? Are any of the links from high-quality pages? Who links to the pages
linking to you?
? Are any of the links from related pages that link to related resources or
have links from related resources? These links help identify what
communities a page or site belong to.
? Do people actually follow any of the links pointing to the site?
? Do people who visit your site stay for a while?
? Has this site been losing many old citations from old trusted sites like
DMOZ and the Yahoo! Directory? If so, why?
? What is the ratio of high-quality links to low-quality links?
? Does it link out to quality sites or does it hoard link popularity? It is
typically hard to get natural citations to your site if you are not willing
to cite any other sites.