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These sites can also provide an SEO testing platform. If you are starting a site
from scratch, you may want to try to rank a page on an older, established site like
one of these first.
As mainstream media and other content websites focused on scalability are
launched, there will be an increasingly large number of places where you can build
free exposure and free link equity from trusted sources.
Spamming Social Sites
There are many tricks to spamming social news sites. For example, User Submitter
allows advertisers to spam Digg for about $50.
I have seen some stories promoted by spamming that were nuked when they
reached the home page, only to see the same story linking to the same site stick two
days later because it was marketed in a less aggressive and more distributed
manner.
If you use a hybrid technique (have a fairly legitimate account, create quality link
bait, and promote decent quality content), you are going to be far more likely to
have your marketing stick than if you are just trying to hard spam junk stories.
Leveraging Authority
If a search relevancy algorithm heavily weighs domain authority, like Google's in
2006, it is going to be easier to rank a page on an authoritative domain than to rank
a page on a new domain. By creating pages on a lense site or submitting news
stories to trusted social news sites you can leverage their domain authority.
Some video hosting and audio syndication sites also have nearly unlimited domain-
specific trust, which will make it easy to rank pages on their sites. Some merchants
sell on Amazon or eBay. Classified sites like Craigslist are highly trusted. Some
Q&A sites are listed off subdomains of trusted domains. There are also many
consumer generated media sites, mashups, and event sites that are authoritative and
can rank quickly.
Market Edges
In the Directories section, I noted that many lower quality general directories
consist of low-quality inbound links and low-quality outbound links. That same
image can be used for types of links and levels of link quality on the web as a
whole.
If you (and thousands of other marketers) are picking away at market edges
(trading cheesy reciprocal links, joining automated link networks, using the same
content sources, promoting the same spammy affiliate offers, trying to find cheap
directory links, getting links from FFA pages, etc.), those market edges will be easily
identifiable as being associated with the color red (i.e., bad). And because the active
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