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Sometimes the legitimacy of a technique is determined by who did it. For example,
if your site accepts user feedback and some of your users are bad at spelling, it does
not look bad, but if you were to manually stuff a bunch of misspelled keywords on
the bottom of a page that would look much more questionable.
Cloaking
If cloaking is done correctly, it is hard to detect. The problem with deceptive
cloaking is that it builds no intrinsic value. A s the web grows, your site stays
stagnant. I would not be interested in chancing my long-term financial stability on
the ability of one software program to stay ahead of the major search engines
indefinitely.
If you use cloaking, I would recommend going with one of the best:,
Fantomaster.com.
Link Building/Spam Tangent
Black hat is the term given to some aggressive SEO practices. As a business, labels
do not matter. The only criteria that matters is if something is effective or not. Are
the risks you are taking logical risks? Are you doing aggressive techniques with
sites that cannot afford the risk? Or have you factored the risks into your actions?
I created BlackHatSEO.com as an example directory of promotional ideas that will
typically waste your time and money. Creating BlackHatSEO.com caused some
people to view me in a negative light.
Even if people hate something, they may talk about it. So, as the idea spreads, I
will become more well-known. To be extremely successful on the web, you
either have to be really good or really bad. That site is really bad, but it has a
clear purpose. Now the entire industry has to either come up with a different catch
phrase or my site sticks as the official answer, as it is the exact matching domain
and ranks #1 in Google for that term. Either way, I get marketing power I can
leverage in the future!
Within six months of making that site, Danny Sullivan of Search Engine Watch
mentioned it in a new article about spam. Since that site has been up, it has cost
less than $5 a month and has generated thousands of dollars worth of business,
link popularity, and notoriety.
• It is hard for me to get people to link to "Aaron Wall: SEO
Consultant."
• It is somewhat easier for me to get links to "SEO Book Tips on How
to Spam Google."
• It is even easier for me to get links to "101 Ways to Build Link
Popularity in 2006"
• It is extremely easy for me to get links to "Black Hat SEO: Funny Link
Directory of Deceptive Practices."
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