277
End of Tangent
Automated Content Generation
If you create a new collaborative filter or a value system that makes people want to
add quality content to your site, it will generally be viewed as a positive thing.
If you scrape content from other sources and add little to no value and are
aggressive with your ad placement, the site is much less likely to stick.
Duplicate content detection has improved greatly. Some search engines may also
have filters that compare a site's growth rate to its historical growth rate, or its
content growth rate vs. link growth rate.
Cross Site Scripting Errors
Some content management systems have errors that allow webmasters to add links
to other websites or create pages on other websites. Some search spammers create
finance and pharmacy pages on trusted domains. These pages generally rank well
for a short period of time until the search engines find the footprint and remove
the associated pages from their indexes.
Why Frames are Evil
Though it is not typically a spam technique, I recommend that you not use frames.
The problem with frames is that everything on the Internet has an easily accessible
defined location, except framed pages.
When the home page of a framed site has a defined location, the search engine will
not group the other pages as part of their frame sets. All the internal documents
will show as stand-alone pages that will require you to use redirects to display the
frameset. You can use a noframes tag to allow search engines to read the
content, but you will still have other major problems.
The most evil thing about frames is that if I do not know what the URL of one of
your great articles is, then how can I link to it? If I can't link people directly to
the most targeted and relevant piece of information on your site, then the odds are
good that I will not link or will just link elsewhere.
Aggressive SEO Practices That Still Help
When a person is paying for placement in the Yahoo! Directory, they are renting
links the same way that "unethical" SEO firms are. Ethics is generally a bogus term
to use in relation to SEO. Effective versus ineffective and risk versus reward are better
ways of describing different SEO practices.
When exchanging links, you do not want to exchange links with a site that does not
add value to your user experience or offer you great strategic advantages. When
search was less sophisticated (and I was poor and more naïve), I reciprocated links
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><ins class="adsbygoogle" style="display:block; text-align:center;" data-ad-layout="in-article" data-ad-format="fluid" data-ad-client="ca-pub-0197736635755903" data-ad-slot="1971982131"></ins><script> (adsbygoogle = window.adsbygoogle || []).push({});</script>
No comments:
Post a Comment