/Users/srampv/seo/seobook53.pdf-281-1547491105930.html

281 • If you do not have hundreds or thousands of inbound links into a large, database-driven site, then only a small portion of your site is likely to get indexed. • If you have pages of limited content value, you may want to prevent search engines from indexing them to save that link equity for indexing more important content. If you have a database-driven site with sensitive data, you may also want to change the database error pages so it is harder for hackers to find their ways into your database. Content Management Systems When debating what content management system to use, you may want to look to see what various people say about how search engines index it. The following are a few common problems with many content management systems: • Many use the same content for the page title and heading tags. By making these tags slightly different, you can rank for a broader set of search terms while looking more like natural content rather than optimized focused content. • Many content management systems have problems with URLs, session IDs, and cookies. • Many content management systems do not allow you to add custom fields for things like the meta description tag, and some place a single meta description tag on all pages. Just about anything that is added to a page that is not unique to that page lessens the likelihood people will find it. • Many content management systems are configured poorly so that the site title and category paths are included in the page titles ahead of the page-specific relevant content. You want the most relevant words describing each page at or near the beginning of your page title. URL Rewriting If you are using an Apache server, you can use mod rewrite to write your filenames and file paths as descriptive URLs. Microsoft servers also have custom rewriting software solutions like ISAPI_Rewrite. Wrong Server Status or Server Misconfigured If you use a custom error script, make sure that the error page returns a 404 header code. Also make sure your regular pages return a proper 200 series status code. Another rare error is a misconfigured server clock. If search engines do not think a document has changed since they last visited it, then some of them will not spider the document again.