Fri_Feb__8_18:00:08_PST_2019

312 Ads that are disabled from search syndication due to low relevancy and bid price still appear in the Google contextual ad program, unless their quality score is too low to appear there as well. The whole point of quality-based minimum bids is to squeeze the margins out of noisy low value ad campaigns. Broad Match, Phrase Match, and Exact Match Google AdWords and Yahoo! both have different levels of word matching. An ad targeted to [search term] (with the brackets) will only show up on the search results page for the query search term. This is called "exact match." Yahoo!'s exact match is a bit fuzzy, matching plurals and some common misspellings. Google's exact match is more precise, only matching the exact search query. An ad targeted to "search term" (with the quotation marks) will show up on the search results page for a query that has search term anywhere in it, in the same order. This is called "phrase match." An ad targeted to search term (no quotations or brackets), will show up on the search results page for any search query that has the words search and term in it. With broad matching, synonyms to search term may also display your ad. If you decide to start off with broad matching, you should view the synonyms to ensure none of them are wasteful. This is especially true with acronyms or other terms with multiple, well-known meanings. Google offers all three levels of ad control. Yahoo! offers exact match and Yahoo! groups phrase match and broad match in a category called advanced match. Examples Match Type Will Show Results For Will Not Show Results For [eat cheese] Exact eat cheese any other search "eat cheese" Google Phrase Match eat cheese; I love to eat cheese; you eat cheese Cheese eat, or anything else that does not have both words together in the same order as the search term eat cheese G Broad (Y! Advanced match is similar) All above options and searches such as cheese eating; ate cheddar. Expanded broad match may also show ads for the following unrelated search query after the original search. If I search for chedder then search for knitting I might see a cheddar ad near the knitting search results.