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315 Google also offers a program by the name of Google JumpStart where they will help set up your account for you for $299, but you are more likely to have a better account if you set it up yourself. Keep in mind that their goal is to have you spend money, which may not necessarily have targeting the best ROI or best keyword buys in mind. Search engines would prefer that merchants get in bidding wars over a select small set of terms and miss out on some of the cheaper terms. Bonus Info: How to Improve CTR and Slash Google AdWords Costs to Maximize Profits: Determine Price By Position The top ad position sometimes loses money. To find out what the top position costs on Google AdWords, you use their Traffic Estimator tool without entering a bid price. This price will roughly equate to the bid necessary to rank #1 for 85% of search queries. Keep in mind that since they factor in CTR ads that get a low CTR, they would cost more, while ads with a high CTR will not cost as much per click. In mid 2006, Google created a bid-to-position feature, but typically it is best to use prices to control your position. If you find that the top two or three positions are cost prohibitive, but positions 4-7 work great, then you can bid high enough to where you would normally rank in one of the top few positions, then use the bid to position feature to limit your exposure. Determine how Competitive a Market is Markets may shift quickly. If you notice certain ads appearing again and again over time, they are probably ads that are generating profits. For a quick glance at how competitive a market is, you can look at the estimates in the Google Keyword Tool. You may also want to record the top ten results every few days for a few weeks to up to a month. If an ad is in around the same position (and is not from a huge corporation), after a month has passed, they are probably earning profits. Listing Your Ads on Top of Google Search Results While lower ad positions may have a better ROI, in some markets they also may not provide adequate distribution to create significant profits. Google AdWords may list the top one to three ads above the regular search results (versus off to the right side like most other AdWords ads). The top ads usually have a high click- through rate that helps lower click costs. Eye tracking research shows how attention is focused on the top left portion of the search results.